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The purpose of this paper is to deepen our understanding of the philosophical and scientific pedigree of the concept of “common sense”, and explore the implications for managerial decision‐makers.

After examining the management literature on this topic, a brief history of the notion and philosophy of common sense is followed by a review of recent findings in cognitive science and other fields and a discussion of implications for managerial decision‐making.

The notion of common sense has a stable perceptual basis in the makeup of the human mind, as has been shown by philosophers and scientists. Common sense intuitions serve as the basis for making sense of the world: visual perception, scientific reasoning, language, psychology, mathematics, and moral judgments are all rooted in “mental hardware” of common sense. While it is a necessary element of human cognition, common sense can nevertheless lead us astray if we are unaware of its contours and limitations, which are outlined in this paper.

Understanding that the mind comes equipped with a host of common sense mental instincts will have an impact on both one's own decision‐making processes, and how decision‐makers attempt to influence others.

Based on original research as well as literature from a variety of disciplines, this paper provides a comprehensive understanding of the philosophical and scientific pedigree of “common sense” and its implications for decision‐makers.